Continuous growth has characterized the European pet food market over the lst years. The customer can choose the appropriate product for his or her pet from a wide range of specialities especially developed for it needs.

Future growth will only be possible with innovative product concepts. Convenience, Functional Food, Wellness and Life Cycle products are increasingly to the fore. The wide range offered has enabled own-label products to be successfully placed in each segment.

In the meantime, own-label products are perceived by customers as brands in themselves. Own-label ranges have a high quality level and a wide range of different and innovative products. Product safety inspires trust: emotional bonding to both the products and retailer is increased. Own-label products marketed professionally guarantee a high customer acceptance level; they provide a reliable source of profit to the retailer.

As well as our products, we offer our customers a multitude of instruments for succesful introduction of their own-label products.

It is self-understood that we offer support in the areas of marketing, analysis of competitors, trademark registering and market research. We advise on product range, legal questions, on branding and consumer support.

We have modern communication media for the processing of orders and deliveries. ECR and EDI ensure a smooth, fast and eficient processing of orders. Logistics demands are met individually, with regard to local preferences.

After all, we have a common goal: success.